Tweet I’m in the process of reviewing several wordpress membership and shopping cart plugins and there have been some very obvious points that I think are worth discussing when you are in the process of purchasing one of these plugins. 1. When was it last updated? Because WordPress is so popular it is also a […]
In an earlier article I talked about some reasons why Wordpress is such a great membership site platform. In retrospect I was probably putting the cart before the horse as I didn’t talk about why a membership site might be better than some more traditional methods of marketing such as a mailing list.
Marketing, in my opinion, is partly about messing with people’s heads. If you have ever studied marketing you will know about the major role that emotion plays in buying decisions. So, whilst it is messing with people’s heads, it can be done for the right reasons. I remember struggling with the whole concept of playing on emotions for some years. For a while I believed that any sales pitch that wasn’t 100% fact was deceptive and wrong. Then I read a case study by Paul Myers which used fear as a motivator.
Tweet As the developer of a popular (standalone) membership script, my experience has been that there are a couple of areas that many people find difficult when they are first setting their membership site up. The first problem is the website design. To get an attractive, professional look you generally have to hire a designer […]
Tweet A membership site could be broadly defined as any website that allows you to log in. There are many different types of membership sites. Community Membership Sites – such as Digg, Technorati, Facebook, Twitter and MySpace. Business & Retail Membership Sites – such as grocery stores, online music sites like iTunes, your bank or […]